Small Business Tips & Strategies for Better Branding

As an experienced writer and professional in hospitality, tourism, and the non-profit sector, I believe even the smallest business can benefit from strategies employed by hospitality professionals. Assessing the needs of your customer and designing a cohesive message that anticipates their needs and stirs their imagination is the first step to developing a recognizable brand, one that is easy to use across multiple platforms and will grow with your business. Here are a few of the things we’ll work on:

• Creating a brand vision.

• Develop mission statements and achievable goals.

• Communicating with color and style.

• How to LEARN.

• Identify and foster natural partnerships in your market area.

• Build a strategy for trade shows, including: elevator pitches, key highlights, display, and more.